It’s the kind of thing that adds greatly to immersion and connectiveness when it’s done right - and it’s jarring and annoying when it’s absent or off somehow. You may not think a lot about sound design or even notice it on a conscious level when you’re playing an MMORPG, but trust me, you are noticing it. The double ship bell whenever you leave an auction house. The audio cues for each type of spell being cast. Think of the murloc’s gurgle when it spots you. And if you think about it, it’s only one of a thousand thousand sounds from this game that you’re intimately familiar on some level. Can you hear pictures? Well, I bet you heard the banner graphic for today’s column because that level-up sound from World of Warcraft is burned into pretty much all of our brains.
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